In order to capture the small percentage of people in the market for tires at any given moment, we leveraged our partnership with Indycar to showcase brand trust on a professional level. By positioning Firestone as the tire trusted by Indycar legends on and off the track, we were able to elevate the brand’s status and drive sales with a full funnel marketing campaign.

Millions of people in small towns lack access to reliable home internet, and most of them aren’t aware that there is a viable local high-speed option from U.S. Cellular. We wanted to drive awareness by reintroducing our offering as the Fast & Fair local option because where you live shouldn’t dictate the quality of your internet.

Restrained to a tight budget, we were able to create online video, digital OOH and imedia assets using dynamic overlays to serve up localized custom assets to over 1200 different cities and towns.

We needed to find a way to make laundry relevant to the Target shopper and get her to consider Target for her laundry needs in addition to her lifestyle purchases. We leaned into the insight that activewear unavoidably takes on the odors of being active.

Partnering with the C9 activewear line we found a way to get our sport focused products beyond the laundry aisle and make them feel essential to keeping her activewear fresh. We activated this with out-of-aisle display, contextual imedia, and co-branded email blasts.

When it comes to laundry, most people just think soap is soap. So driving impact relies on really zeroing in on the single most important thing (SMIT) about the product benefit, and bringing it to life in an unexpected way. Here are a few of my favorite examples from my time on P&G.

The brand visualizations we developed were carried across multiple channels such as retail POS, eComm and TV end cards.

We were tasked with developing a scale idea for scent booster beads that could drive growth for the category. As a relatively new form to the laundry room, most consumers had never even heard of them. But generally when people tried them they were blown away by the freshness. We wanted to showcase the addictive nature of these amazing scents. You'll smell so great that you literally can’t resist the freshness. 

When Sprint merged with T-mobile, not everyone was thrilled with the idea of being forced onto a new carrier. In order to capitalize on a huge growth opportunity we targeted Sprint customers in the midst of the merger news with social and digital media tapping into their frustrations and getting them to consider switching to U.S. Cellular for an upgraded mobile experience.

We worked with the brand and product team over at Firestone to develop a product launch kit for their Destination LE line that would drive education and ultimately more sell through with the dealer network on the launch of the LE3.

In order to create a more engaging unboxing experience we embedded an augmented reality product demo that walked the sales teams through new product features and benefits.

The majority of tire shoppers go into retailers without a brand preference in mind, making it crucial to give them a reason to consider your rubber donut versus someone else’s. We invited customers to try Firestone for themselves with our industry-leading buy & try guarantee.

For Modelo's summer promotion we wanted to go all in on the year of the World Cup with an engaging consumer sweepstakes. Throughout the summer Modelo gave away custom soccer gear and experiences, including a world tour of famous soccer cities. We developed extensive program deliverables including custom point of sale materials, promotional packaging, an interactive microsite and more.

When launching Tide PODs Plus Downy we needed to show people that this wasn’t just liquid detergent that smelled like Downy inside of a POD, but actually gave you the benefit of 2 brands coming together. We showcased these 2 iconic brands combining with a beautiful visual representation to let the world know, “Hey, we put Downy in here!”. The visual we created for launch was leveraged across web, retail, ecomm and TV.

For Modelo's first Día De Los Muertos program ever we wanted to visually bring a flavor of authenticity and craft. Two attributes that the brand embodies. Our vision was to create a stylized illustration of an altar, or memorial for a deceased loved one. We got to work with an amazing artist and illustrator on the project, Brandon Maldonado, who helped take our vision to the next level.

Every year Pacifico beer sponsors The U.S. Open of Surfing. We were tasked with refreshing the La Surfeza concept from the prior year. We designed point of sale materials, apparel, truck wraps, custom surf boards and more. It was a great experience to travel to Huntington Beach and see the team paint the town yellow. 

When Tide launched their first bio-based detergent, we wanted every part of the launch to embody it’s plant-based nature. Visually the idea was to create a whimsical world using recyclable materials. We extended beyond just a visual approach by ensuring even our in-store displays were made of 100% recyclable materials.

The Crawfish Boil program for Corona was a really fun one for a couple of reasons. Being a smaller regional program we were able to go outside of some of the brand norms. We were able to do an entirely illustrated program, and I actually had the opportunity to do all of the illustration work myself. It was a welcome change to have so much control over the program direction from start to finish.